Campus Course is a golf lifestyle brand based in Tampa, Florida, blending the traditions of the sport with the energy of collegiate athletics. They arrived at The Fort with early momentum — major partnerships in motion, a product vision taking shape, and a market position ready to be claimed. What they lacked was a visual identity that could carry them from launch day through long-term growth.
This wasn’t just another branding project for us — it was a milestone. Campus Course was one of our first large out-of-state clients, giving us the opportunity to bring The Fort’s design philosophy into a completely new market. We set out to create a brand that could stand tall in both the golf world and the collegiate sportswear space, translating their vision into a complete identity system and launch-ready imagery.
The challenge with Campus Course was as much about positioning as it was about design. The golf lifestyle market is crowded, with brands ranging from legacy names to trend-driven newcomers. Campus Course needed to carve out its own lane — one that appealed to golf enthusiasts, resonated with younger audiences, and carried a collegiate pride that would make the brand feel at home both on the course and on campus.
Adding to the complexity, their brand would need to function seamlessly across a variety of applications: embroidered on hats, screen printed on hoodies, featured in social media campaigns, displayed on retail signage, and integrated into partner promotions. Each touchpoint demanded a level of visual cohesion and flexibility that would protect the brand as it scaled. Without that consistency, the momentum they were building risked losing focus and impact.
Our process began with exploration — dozens of sketches and type studies aimed at capturing a tone that was confident, approachable, and timeless. The final wordmark emerged as a clean, connected script with subtle collegiate undertones, a style that would feel equally natural on apparel or in a digital ad. We complemented it with a secondary pennant logo, reinforcing the collegiate theme without overpowering the primary mark.
The visual identity extended into a full brand system. We built a comprehensive style guide covering logo usage, color palette, typography, pattern development, and application examples, ensuring Campus Course could maintain visual integrity across every channel. The chosen colors and typefaces balanced modern minimalism with nods to classic athletic branding, giving the brand a distinct presence while leaving room for seasonal or campaign-based variations.
Photography was just as important as the design work. For the launch shoot, we focused on capturing the energy of the brand in its natural environment. We balanced lifestyle imagery — candid shots of players, gear in action, and atmospheric course details — with clean, product-focused visuals that highlighted craftsmanship and style. This mix allowed Campus Course to launch with a library of assets suited for e-commerce, social storytelling, advertising, and future partnerships.
With the new brand system and imagery in place, Campus Course launched with a cohesive identity that immediately elevated their presence. Their partnerships began leveraging the fresh visuals in promotional materials, and their social channels took on a professional consistency that matched the quality of their products. The identity proved adaptable, functioning flawlessly across apparel, print collateral, and digital platforms.
For The Fort, the success of Campus Course was proof that our approach to branding — built on clarity, adaptability, and storytelling — can resonate in any market. This project expanded our reach beyond Texas and set the tone for future collaborations outside our home state. More importantly, it gave Campus Course the tools and confidence to step into the golf lifestyle space as a distinct and competitive brand, ready to grow and win over audiences nationwide.